Hello! I’m Laura.
A product designer with 7+ years of experience in user-friendly and innovative design solutions that drive business growth.
A product designer with 7+ years of experience in user-friendly and innovative design solutions that drive business growth.
A product designer with 7+ years of experience in user-friendly and innovative design solutions that drive business growth.
Reach out for service design, product design, UX design or growth design assistance in Belgium.
Two ways I can help you
Design requests
Tell me about your project needs.
Tell me about your project needs.
Consulting
Leverage my design expertise.
Leverage my design expertise.
Recent work Experience
2024
Currently freelancing for Belfius Bank & verzekeringen.
2024
Currently freelancing for Belfius Bank & verzekeringen.
2023
Product designer, Bank Degroof Petercam
At Degroof Petercam, I led two major projects: developing a comprehensive branding and design system and enhancing a digital investment platform through advanced UX design. Collaborating closely with UI designers, I conducted in-depth user research and provided strategic design insights to align customer needs with business objectives. These efforts resulted in a more cohesive brand identity and an improved user experience that drove both engagement and business growth.
2024
Currently freelancing for Belfius Bank & verzekeringen.
2024
Currently freelancing for Belfius Bank & verzekeringen.
2023
Product designer, Bank Degroof Petercam
At Degroof Petercam, I led two major projects: developing a comprehensive branding and design system and enhancing a digital investment platform through advanced UX design. Collaborating closely with UI designers, I conducted in-depth user research and provided strategic design insights to align customer needs with business objectives. These efforts resulted in a more cohesive brand identity and an improved user experience that drove both engagement and business growth.
2023
Product designer, Bank Degroof Petercam
At Degroof Petercam, I led two major projects: developing a comprehensive branding and design system and enhancing a digital investment platform through advanced UX design. Collaborating closely with UI designers, I conducted in-depth user research and provided strategic design insights to align customer needs with business objectives. These efforts resulted in a more cohesive brand identity and an improved user experience that drove both engagement and business growth.
2023
Product designer, Bank Degroof Petercam
At Degroof Petercam, I led two major projects: developing a comprehensive branding and design system and enhancing a digital investment platform through advanced UX design. Collaborating closely with UI designers, I conducted in-depth user research and provided strategic design insights to align customer needs with business objectives. These efforts resulted in a more cohesive brand identity and an improved user experience that drove both engagement and business growth.
2023
Product designer, Bank Degroof Petercam
At Degroof Petercam, I led two major projects: developing a comprehensive branding and design system and enhancing a digital investment platform through advanced UX design. Collaborating closely with UI designers, I conducted in-depth user research and provided strategic design insights to align customer needs with business objectives. These efforts resulted in a more cohesive brand identity and an improved user experience that drove both engagement and business growth.
2023
Product designer, Bank Degroof Petercam
At Degroof Petercam, I led two major projects: developing a comprehensive branding and design system and enhancing a digital investment platform through advanced UX design. Collaborating closely with UI designers, I conducted in-depth user research and provided strategic design insights to align customer needs with business objectives. These efforts resulted in a more cohesive brand identity and an improved user experience that drove both engagement and business growth.
2022 - 2021
UX product management, Corona Direct
At Corona Direct (Now Belfius Direct Insurance), I contributed to the development of innovative, usage-based insurance products, such as the kilometerverzekering, where customers only paid for the miles they drove. This user-centric approach extended to home insurance and other products, ensuring customers paid only for the coverage they needed. My work focused on enhancing customer satisfaction through tailored, fair insurance solutions, aligning product offerings with customer needs and driving market differentiation.
2022 - 2021
UX product management, Corona Direct
At Corona Direct (Now Belfius Direct Insurance), I contributed to the development of innovative, usage-based insurance products, such as the kilometerverzekering, where customers only paid for the miles they drove. This user-centric approach extended to home insurance and other products, ensuring customers paid only for the coverage they needed. My work focused on enhancing customer satisfaction through tailored, fair insurance solutions, aligning product offerings with customer needs and driving market differentiation.
2022 - 2021
UX product management, Corona Direct
At Corona Direct (Now Belfius Direct Insurance), I contributed to the development of innovative, usage-based insurance products, such as the kilometerverzekering, where customers only paid for the miles they drove. This user-centric approach extended to home insurance and other products, ensuring customers paid only for the coverage they needed. My work focused on enhancing customer satisfaction through tailored, fair insurance solutions, aligning product offerings with customer needs and driving market differentiation.
2021 - 2019
Founder & team lead, Fectiv
I founded a design agency specializing in creating custom design systems for web and e-commerce platforms. Our expertise has led to the successful development of tailored design systems for high-profile clients like Torfs, CKS, Philips Lighting (Signify), Degroof Petercam, and Brantano. These design systems ensure brand consistency and operational efficiency across their digital platforms, enhancing user experience and driving business success.
2022 - 2021
Founder & team lead, Fectiv
I founded a design agency specializing in creating custom design systems for web and e-commerce platforms. Our expertise has led to the successful development of tailored design systems for high-profile clients like Torfs, CKS, Philips Lighting (Signify), Degroof Petercam, and Brantano. These design systems ensure brand consistency and operational efficiency across their digital platforms, enhancing user experience and driving business success.
2022 - 2021
Founder & team lead, Fectiv
I founded a design agency specializing in creating custom design systems for web and e-commerce platforms. Our expertise has led to the successful development of tailored design systems for high-profile clients like Torfs, CKS, Philips Lighting (Signify), Degroof Petercam, and Brantano. These design systems ensure brand consistency and operational efficiency across their digital platforms, enhancing user experience and driving business success.
Hire me for
Service design
Mapping and improving every customer interaction, from start to finish, to create efficient, smooth, and satisfying service experiences that drive loyalty.
Product design
Turning ideas into user-friendly products by designing everything from initial concepts to final prototypes, ensuring a seamless and engaging user experience.
Growth design
Implementing design strategies that boost user engagement and drive conversions, from optimizing landing pages to refining onboarding processes for better retention.
Let's work together.
Excited to start a project together? Fill in your details and I’ll reach out soon.
Excited to start a project together? Fill in your details and I’ll reach out soon.